On July 19, 23, and 30, CCTV held its advertising resources road show for Guangzhou 2010 Asian Games TV programs in Beijing, Guangzhou, and Shanghai.
As the exclusive rights-holding broadcaster of Guangzhou Asian Games in Mainland China, CCTV owns the exclusive TV and new media reporting rights in Chinese mainland. It will open four free channels, three digital pay channels and China Network Television. It will provide comprehensive reportings of 42 sports, 56 disciplines and 476 events for billions of audiences around the world.
Luo Ming, CCTV Vice President expressed in his speech that it had been 20 years since the last time China hosted the Asian Games. Over the past 20 years, CCTV has been, during its course of development, sparing no efforts in pushing forward the development of corporate brand, especially building top competiton plaform for domestic and foreign brands with the help of major international sports events. On the occasion of the Guangzhou Asian Games, the last major sports event of this year, CCTV will try to build an all-round reporting platform for Asian Games, helping enterprises seize the last publicity opportunities via sports event of this year. Holding the idea that physical exercises helps build up our body and Asia Games helps strengthen our nation, CCTV is willing to, together with enterprieses and advertising agencies, witness how the dream of China becoming a powerful nation comes true and how brands become more pupular.
Cen Chuanli, Deputy Director of Sports Channel of CCTV, introduced CCTV’s reporting approach and planning of 2010 Asian Games to the present representatives of enterprises and advertising agencies. As the exclusive rights-holding broadcaster in Mainland China, CCTV will report Guangzhou Asian Games with the widest coverage, with CCTV-1, CCTV-5, CCTV-7, CCTV-HD, CNTV and other medias for reporting Guangzhou Asian Games.
He Haiming, Deputy Directors of CCTV Advertising Management Center, gave a detailed explanation of the advertisement items of this Asian Games with the topic of “Passionate Games Create New Miracles”, and also looked back on the excellent audience rating and marketing cases during the South Africa World Cup. He expressed that the advertising products of the Guangzhou Asia Games had been, on the basis of those of 2006 Asian Games, 2008 Beijing Olympic Games and 2010 FIFA World Cup, optimized and designed for the purpose of maximizing the effect of customers’ brand communication and helping each customer realize better return on investment.