CCTV Advertising Management Center signed the Strategic Cooperation Memorandum with Bus-Online immediately before the 2011 Prime Advertising Resource Bidding. This is another significant measure of CCTV in cross-media marketing following the cooperation with AirMedia and VisionChina Media.
According to the Memorandum, the enterprises winning the bid in exclusive ad for CCTV-1 Night News, CCTV-2 Economic Information Broadcasting, CCTV-2 Economic 30’ and CCTV-3 I Want to Go to the Spring Festival Gala as well as the time telling ad before CCTV News in 2011 Prime Advertising Resource Bidding are entitled to purchasing the advertising resource provided by Bus-Online at preferential price.
As a leading digital media group of China, Bus-Online has always devoted itself to the development of China digital media field with the establishment of a cross-platform, multi-terminal, digitalized interactive media network as its core strategy. It has the largest mobile TV network of China and is actively developing online video and mobile video business platform. At present, the mobile media network of Bus-Online has covered 24 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Nanchang, Qingdao, Tianjin, Nanjing, Xi'an, Wuhan and Shenyang, with 40,000 buses and the development and operation right of the mobile media with nearly 80,000 display terminals, being the largest bus mobile TV network of China.
The advertising resources of numerous media including CNTV, China TV Guide, AirMedia, VisionChina Media and Bus-Online have been integrated into the 2011 Prime Advertising Resource of CCTV, which supplements traditional TV advertising resource, provides more suitable advertising products for bidders and creates a three-dimensional and effective communication platform.