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Successful Convening of “2010 Summit on Chinese Radio and Television Advertising Development”

12-21-2010 14:30 BJT

On November 26, hosted by the State Administration of Radio, Film and Television, the first “2010 Summit on Chinese Radio and Television Advertising Development” is successfully held in Guiyang. Nearly 300 attendees from radio and television authorities, radio stations, television stations, well-known domestic and foreign companies and advertising agents are present.Declaration of Guiyang has been made on the Summit, which promise to uphold correct orientation, social responsibility, business operation pursuant to laws, reform and innovation and industry-wide self-discipline, constantly place top priority to social benefit, ensure positive, healthy and vigorous advertising contents, and achieve sustainable development of radio and television advertising industry.

Deputy Director at the summit, the State Administration of Radio, Film, and Television attends the Summit and delivers a keynote speech entitled “Upholding Responsibility, Pioneering in Innovation and Scientific Development”. His speech summarizes favorable development trend of radio and television advertising since the relevant laws and regulations are promulgated, puts forward definite requirements such as “ensuring development with orientation, seeking development with innovation, achieving development with self-discipline, and promoting development with management”, and stresses the need to strengthen social responsibility of advertising and boost scientific development of radio and television advertising.

Cheng Hong (Deputy Editor-in-chief & Advertising Operation Management Center of CCTV) attends the Summit and delivers a speech. He introduces reform achievements of CCTV, advertising operation trend and advertising tendering situation. Cheng Hong expresses that advertising business is definitely not a simple economic issue, which must shoulder more social responsibilities.Since the State Administration of Radio, Film, and Television issued Order No.61, CCTV strict complies with laws, establishes an advertising review benchmark in the whole industry, and enjoys comprehensive praise from the State Administration of Radio, Film, and Television and the State Administration of Industry and Commerce.

The Summit also stages “Media Responsibility”, “Marketing Innovation”, “Sustainable Development of Advertising” and other topic forums. Delegates from radio stations, television stations, enterprises and agents speak out freely, actively share the successful experience in development of radio and television advertising, and enthusiastically discuss about new ideas and new initiatives for pushing forward scientific development of radio and television advertising.

Mr. Tian Tao (Vice President of CTR) comments: “Promoted by the New Deal, the effects of adjustment and optimization in Chinese advertising market have been fully demonstrated, which achieves all-win among media, brands and audiences, substantially increase the value of advertising communication, satisfy different needs from brands and audiences, and has positive significance for the development of Chinese advertising market.

Mrs. Li Qianling (CEO of GroupM China) states: “Upon the implementation of Order No.61, advertising time has been shortened, audience rating has been raised, efficiency has been upgraded, and advertising environment has been significantly improved. As a media agency company, we should help clients correctly understand the media market, exert more innovative efforts to cooperate with other parties concerned, and achieve all-win among all parties concerned. In the upcoming 2011, Chinese media and enterprise clients will enjoy greater development!”

The great success of the Summit helps improve the program quality, service level and communication value of radio and television media, propels healthy competition in radio and television advertising market, and achieves all-win among broad masses of common people, clients and media.

Editor:张昀 |Source: CNTV

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