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No Product Placement at This Year's Spring Festival Gala

12-21-2010 14:50 BJT

Chen Linchun, Deputy Director of CCTV Large Show Center

The production crews for CCTV's Spring Festival Gala this year were assembled earlier than previous years; and we chose to keep a low profile with little information release to other media, because we would like to concentrate on the show itself.

Chen Linchun, Deputy Director of CCTV Large Show Center

We are mobilizing the whole society for suggestions and ideas; we are gathering together the most excellent professionals in the collaborative creation for the CCTV gala; and our most earnest hope is that on the Eve of the Spring Festival, the feast of shows we are to serve gets the nod from viewers while indulging viewers with a "dinner" full of novelty.

The once pop boy group of Little Tigers showed up at the last CCTV gala, so many are speculating whether pop singers such as pop's Four Heavenly Kings or F4 will star this year's gala as a group or not. I would like to tell everyone that, so far their schedules still wouldn't fit in and we haven't extended the invitation yet.

These artists either from Hong Kong or Taiwan have got their all-year schedules arranged early this year or even last year, which makes it hard to gather them together for a show. But there is one thing for sure, that many cultural and artistic representatives who are also members of NPC or CPPCC will join us in the gala.

Regarding whether there will be foreign shows or stars, as far as I know, the answer is negative. CCTV's Spring Festival Gala is, after all, a celebration of the Chinese traditional festival rather than an international commercial event. Meanwhile, I would like to take this opportunity to promise everyone that there will be no product placement at the Spring Festival Gala this year.100% no!

Editor:张昀 |Source: CNTV

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