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Suning Becomes the Dark Horse amid Fierce Competition in Home Appliance Industry

12-21-2010 15:02 BJT

Home appliance industry will undoubtedly be one of the highlight industries in 2011 CCTV Advertising Resource Bidding, with total pre-sale value ranking 2nd at a year-on-year growth rate of 30%. Haier, Media, Galanz and other comprehensive home appliance enterprises continuously intensify advertising, whereas Gree, Little Swan Group, Joyoung and other leading companies in segment markets as well as Vanward, Supor, ASD and other small home appliance manufacturers also begin to advertise.

"What home appliance companies highlight in advertising in CCTV is the vast consumption market of RMB 10 trillion triggered by the lever of ad. Under current commercial competition environment, it is urgent to form brand competitiveness." Professor Hu Zuohao, who is also the Deputy Director of China Enterprise Research Center, Tsinghua University, thought that, the financial crisis in 2008 made numerous home appliance manufacturers to be aware of the fact that, brand competition has become the important force supporting the sound and sustainable development of home appliance enterprises.

Editor:张昀 |Source: CNTV

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