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Tourism Industry Embraces Golden Development Opportunity

12-21-2010 15:04 BJT

China's tourism industry is ushering in golden development period and the total pre-sale value in 2011 CCTV Prime Advertising Resource Bidding increased significantly compared with that of the last year. Meanwhile, the advertised objects have been expanded from scenic spots to city image and from cities and counties to provinces such as Shandong, Hebei, Inner Mongolia, Guangxi and Gansu.



In the bidding pre-sale in 2011, Shandong Tourism Administration followed the strategy of the previous years and purchased a lot of advertising resources of CCTV. Deputy Director-General of Shandong Provincial Tourism Administration Wang Yuansheng indicated that, Shandong Provincial Tourism Administration has selected CCTV as the mainstream media for the marketing of its brand "Hospitable Shandong" since 2007 because of the wide coverage, powerful appeal and outstanding public credit of CCTV. TV media display the static tourism resources to TV viewers in short-distance panoramic way, which shortens the distance between "Hospitable Shandong" and domestic and foreign tourists, attracts the attention of viewers and upgrades the overall brand of Shandong tourism destinations.

Editor:张昀 |Source: CNTV

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