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Advertising on Food & Beverage Increases Steadily

12-21-2010 15:19 BJT

Because of wide coverage, high audience rating and high quality, CCTV has become the best media for the enterprises in food & beverage industry to conduct brand publicity. As a result, food & beverage industry is also the industry that launches the largest number of ads at CCTV with the highest advertising value. A total of more than 40 companies participated in the bidding and contractual subscription of CCTV this year, which were respectively from dairy, condiment, meat, beverage, edible oil, candy, leisure food and agricultural and sideline products industry.

The year of 2011 is a year full of challenges and opportunities. With the rise of raw material cost and labor cost, the competition will become increasingly fierce and the competition in segment industries will become more concentrated. With resident consumption upgrade, the enterprises in food & beverage industry may grasp the new round of growth opportunities to make a crucial step in respect of branding and marketing.

Editor:张昀 |Source: CNTV

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