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Enabling Audience to Fully Enjoy Matches

12-21-2010 16:00 BJT

It is known to all that, CCTV Sports Channel generally broadcasts over 1,000 matches in a year. In 2011, it will also broadcast numerous matches, which are mainly in the following categories:

The first category is world championship. In next year, there will be World Gymnastics Championships, World Table Tennis Championships, World Badminton Championships, World Championships in Athletics and World Swimming Championships, which are all the qualification matches for London 2012 Olympic Games. That is to say, the contest in these championships will be extremely fierce, because it decides the qualification to participate in London 2012 Olympic Games.

Zhang Xing, Vice President of CCTV Sports Channel

The second category is football match. In next year, we will broadcast the Asian Cup to be held in Doha, Qatar, FIFA Women's World Cup to be held in Germany, South America Cup Soccer Championship, Italian Serie A, German Bundesliga and Chinese Super League.

The third category is comprehensive sports meeting. In January, 2011, there will be two comprehensive sports meetings which are respectively the Universiade to be held in Turkey and the Winter Sports Games to be held in Kazakhstan. Besides, in the latter half of next year, there will be the Universiade to be held in Shenzhen and National Urban Sports Game to be held in Nanchang, Jiangxi. All these comprehensive sports meetings attract the attention of vast viewers.

The fourth category is professional match. There will be Dakar Rally to be kicked off soon in January and the F1 that we will continue to broadcast in the whole year, the next station of which is temporarily set in April. In addition, the matches of the French Open and the US Open will be throughout the year from January to December.

In addition, I would like to avail myself of this opportunity to talk about whether CCTV Sports Channel will broadcast the matches of the English Super League. Many people may not be clear that, CCTV is the earliest Chinese TV media that broadcasted the matches of the English Super League, which was in 1993 when the name of "English League One" rather than "English Super League" was adopted. At that time, CCTV was aware of the importance of introducing the most excellent matches in its program resources, so it introduced the most excellent football matches of Europe. In 1994 when the name of "English Super League" was formally adopted, CCTV and local TV stations reached an agreement: local TV stations were to broadcast the English Super League and CCTV was to broadcast the League-A Matches of China. So CCTV has never broadcasted the matches of the English Super League in recent years. I think, Chinese TV viewers will be able to watch the matches of the English Super League in the future and I expect CCTV to broadcast the English Super League when conditions permit in the future.

Currently, more and more network media are broadcasting NBA matches. I think it is good for all viewers in omnimedia era because it means one more choice for viewers. In 1995, CCTV broadcast the final of NBA live for the first time and Chinese TV audience watched the match of NBA through live broadcast for the first time. At present, more media are broadcasting NBA, which I think adapts to the development of this era and meets viewers' demand. In my opinion, CCTV still has enough advantages since the majority of viewers prefer to watch the matches that are broadcast live through TV. Thus, the most important responsibility of us is to select well and broadcast well the matches and enable viewers to fully enjoy the matches.

Editor:张昀 |Source: CNTV

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