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Marketing Reform to Be Strengthened in the Next 5 Years

12-21-2010 17:04 BJT

Bu Yang, Vice President of Suning Appliance

Our cooperation with CCTV started in 2003. However, we didn't attend the on-site bidding until this year and the decision to go for bidding was based on the overall corporate strategy. On the one hand, Suning is a nationwide chain-store company. In the wake of the successful coverage in the first-and-second-tier cities, we are now targeting the third-and-fourth-tier cities in order to achieve a nationwide chain network. On the other hand, it is expected that the policy to stimulate domestic demands and promote consumption will be the top priority on the upcoming national "Twelfth Five-Year Plan". That will be extraordinarily favorable to the industry of home appliance retail, meaning more space for market elevation.

CCTV is the optimum choice for our nationwide layout and further market expansion. The platform of CCTV will bring to more consumers the brand of Suning together with our services and products in a more profound way, and, in particular help with the penetration to third-and-fourth-tier markets. That will be a great enhancement for our brand as a whole.

Editor:张昀 |Source: CNTV

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