- CNTV English - CCTV News

AD > homepage >

Marketing Reform to Be Strengthened in the Next 5 Years

12-21-2010 17:04 BJT

Bu Yang, Vice President of Suning Appliance

Our cooperation with CCTV started in 2003. However, we didn't attend the on-site bidding until this year and the decision to go for bidding was based on the overall corporate strategy. On the one hand, Suning is a nationwide chain-store company. In the wake of the successful coverage in the first-and-second-tier cities, we are now targeting the third-and-fourth-tier cities in order to achieve a nationwide chain network. On the other hand, it is expected that the policy to stimulate domestic demands and promote consumption will be the top priority on the upcoming national "Twelfth Five-Year Plan". That will be extraordinarily favorable to the industry of home appliance retail, meaning more space for market elevation.

CCTV is the optimum choice for our nationwide layout and further market expansion. The platform of CCTV will bring to more consumers the brand of Suning together with our services and products in a more profound way, and, in particular help with the penetration to third-and-fourth-tier markets. That will be a great enhancement for our brand as a whole.

Editor:张昀 |Source: CNTV

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program