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More Effective Target Reach Through Golden Theater

12-21-2010 17:05 BJT

Zhao Guorui, Director of Advertising Center of Nice Group

We participate in the CCTV advertising bidding every year and every time we make our best efforts for the title sponsorship of the Golden Theater. Because CCTV's Golden Theater is greatly appealing to every household, who is precisely our target consumer group; and its predominant market shares help increase the effective target reach of our products.

Zhao Guorui, Director of Advertising Center of Nice Group

This year we won with RMB 150 million the title sponsorship of the Golden Theater for the second half of the year. We are more assured this time. For one thing, the whole CCTV has taken on a new look, new ideas and measures have shown good results, and the media platform becomes more powerful. For another, CCTV has put in great efforts in making TV series and RMB 1.6 billion in purchasing series, which has brought enterprises a great confidence.

Editor:张昀 |Source: CNTV

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