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Ad Expense Today Will Definitely See A Double Or Even Multiple Return

12-21-2010 17:06 BJT

Shao Ming, Vice President of Administration of Natural Dairy Holdings Limited

It’s really exciting and privileged to win our first bid in our CCTV's ad bidding debut this year. CCTV, as China’s largest TV station, boasts a wide coverage in mainland China and overseas and can be seen by many Chinese nationals. Our products come from New Zealand, where we have our own pasture. We engage ourselves in the whole process of cow husbandry, manufacture and process as well as packaging and sales. We choose CCTV hoping that we can be seen by the 1.3 billion Chinese population and over 20 million overseas Chinese. They are just the target of our product promotion.

Shao Ming, Vice President of Administration of Natural Dairy

Holdings Limited

In the current credibility crisis of the domestic dairy market, for a brand, the choice of CCTV will to some extent ehance the sense of trust among consumers. We have the confidence in our products and CCTV too. And we believe that the ad expense we put in today will definitely see a double or even multiple return in the future.

Editor:张昀 |Source: CNTV

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