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We Have Confidence in CCTV’s Brand and Communicating Effects

12-21-2010 17:07 BJT

Jin Gebo, Assistant to the General Manager of Chery Motor

Our ad placement in CCTV reaches more than RMB 200 million for 2010. The overall budget for the next year is expected to rise by 50% on that basis. The sales of Chery are likely to exceed 700 thousand vehicles this year, a 40% increase compared to the last year.

Jin Gebo, Assistant to the General Manager of Chery Motor

Our focus for 2011 is on the brand building, the construction of business division, and the development of new products and the market. As for the brand promotion, our X5 joined the 2010 Dakar Rally this year and we’ve decided to sign for the 2011 as well. Moreover, we’ve signed Messi. As for products, the 2011 release will include Riich G3, G6 and new Rely among seven or eight new products in total.

Editor:张昀 |Source: CNTV

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