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CCTV's Ad Resources Help Us Gain A Lot

12-21-2010 17:10 BJT

Ye Lei, Head of Marketing Department of Dongfeng Nissan

Ye Lei, Head of Marketing Department of

Dongfeng Nissan

At the beginning of this year, we had our all-year sales objective set at 300 thousand vehicles. Then we added it up because of good sales performance, and now we are in the course of selling 650 thousand cars a year. The outstanding market performance as such is closely related to our media utilization, in particular, the full use of CCTV’s ad resources. We’ve gained a lot from it, and we will further strengthen our efforts in this regard. The auto industry is the mainstay of the national economy, and we are aspiring for our future development.

Editor:张昀 |Source: CNTV

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