Multiple measures strengthen its flagship position
Comprehensive Channel of CCTV (CCTV-1) is always the TV channel attracting the most attention from the audience nationwide, thus its action will attract extensive attentions. Since the early April, the “sub-prime time period” after CCTV-1 “Nightly News” will be adjusted, the innovation program “Thanks Goodness, You’ve Come!” hosted by Cui Yongyuan will be broadcast on Saturday, the classic documentary programs will be broadcast from Monday to Friday.
“Thanks Goodness, You’ve Come!” is the first comprehensive art program for reality show of overseas situation comedy in CCTV, originating from the prototype ever popular in more than ten countries and being recognized as a “high IQ” program. Its premiere during the National Day holiday in 2011 won the flood praises from the audience and netizens.
This program takes the stars as the guests, so that they can enter a door into a completely unknown but specific thematic situation without the script or lines. The first sentence of the figures in the situation when seeing the guests is: Thanks Goodness, You’ve Come, which can quickly bring the guests and audience into the created situation. During the play of the specific role, the smart reactions of the stars to various unknown factors will bring constant laughing points to the program.
In the 4 programs during “National Day” holiday, Pan Changjiang played as an archeologist, Cheng Qian had a rendezvous with a netizen beauty and so on. Facing the sudden situations, the sudden wisdom of the stars against the unknown challenges has become the largest watching focus and thus this has become the high IQ test for the actors.
In the early April, “Thanks Goodness, You’ve Come!” will meet with the audience once again, which will be broadcast after CCTV-1 “Nightly News”.
Create CCTV-1 an “Excellent documentary premiere platform”
Documentary has been loved by more and more Chinese audience with its authentic and unique TV means to document and spread the human civilization. Since the debut on January 1, 2011, CCTV Documentary Channel has rapidly become one of the channels attracting the highest attention because of its program contents with “high level and high quality”.
Since the early April of 2012, CCTV will initiate the time section for the broadcasting of classic documentary on CCTV-1, so as to present the excellent documentaries at home and abroad to the audience in the “sub-prime time” after “Nightly News” every Monday to Friday with the help of this platform with wider coverage and larger brand influence.