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2012, what should we do?

04-15-2012 14:16 BJT

China Household Electrical Appliances Association and CCTV Advertising Center jointly held The second

Sun Miaoqing

From March 20 to 23, 2012, China National Household Electric Appliances Exposition was held in Shanghai New International Expo Centre (SNIEC) with the participation of more than 400 enterprises and the presence of more than ten thousand new household electric products.

“China Household Electric Appliances Development Summit Forum”
This is the eleventh Household Electric Appliances Exposition. The first quarter of 2012 elapsed, but the achievement in these three months doesn’t good, how should domestic demand be invigorated? How should the household electric appliances industry be upgraded? How should the brands be enhanced? All these are the problems to be resolved by the household electric appliances industry in China. The household electric appliances industry is the industry with the highest competition and marketization level, and is facing the fierce competition from the international market and the huge shock of foreign brands. But the household electric appliances industry in China, particularly the white household electric appliances industry, has never been afraid of the shock from foreign brands with respect to the products, brands and technologies, but in the fierce market competition, they make themselves bigger and stronger with their best efforts because successful enterprises believe in an iron rule: there isn’t the soft market, but the soft products.

“China Household Electric Appliances Development Summit Forum”
Just under such a background, the second “China Household Electric Appliances Development Summit Forum” jointly held by China Household Electrical Appliances Association and CCTV Advertising Center focused on “2010, the way for the industry under the complex pattern”. China National Light Industry Council Director Bu Zhengfa, Haier Group Executive Vice President and Chief Market Operator Zhou Yunjie, CCTV Advertising Center Vice Director He Haiming, Samsung Electronics Senior Vice President Choi Dochui, Hefei Sanyo Chairman Jin Yonghua, and Electric Appliances City General Manager Tan Biao delivered their keynote speeches from the development status and trend of household electric appliances industry, innovation, brand marketing and management of household electric appliances enterprises, core competitiveness of household electric appliances enterprises, how to explore the emerging channels of e-commerce for the household electric appliances enterprises, and how to realize the diversified development of the channels. Little Swan General Manager Chai Xinjian had the discussion with the entrepreneurs from Electrolux and Askoll with regard to the effect and significance of globalized operation on the enterprise transformation and upgrade, as well as on addressing the difficulties; Robam Industrial Group Marketing Center General Manager Zhao Jihong, Galanz President Assistant Lu Jilie and Electric Appliances City General Manager Tan Biao discussed competitive advantages and best points for local electric appliances manufacturers in China.

Editor:张昀 |Source: CCTV

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