CCTV.com - CNTV English - CCTV News


AD > homepage >

Long-second advertising of Cartier appears on CCTV-2

04-15-2012 14:21 BJT

At 19:30 on March 4, Cartier delicately created a short film for the brand image with the duration up to three and a half minutes for simultaneous premiere on CCTV-2 “Fashion Shopping” worldwide, creating a new record of the advertising in the long-second version.

Great momentum with romantic interpretation

This fascinating short film for the brand image with the duration of three and a half minutes was created by Bruno Aveillan with the Hollywood top-level team consisting of more than 50 persons, lasting two years from the preparation to photographing. View finding started in Prague, then traveling the Dolomite Mountains in Spain and Italy and then Paris and India, skillfully combining natural landscape and 3D animation.

Iconic cheetah of Cartier served as the main role to lead the audience to cross the beautiful time and space, reproducing the constant exploring spirit and adventures of the three Cartier brothers, following cheetah symbolizing perseverance and elegance to cross the dream and reality, cross Eurasia to look for the legendary land triggering the inspiration of Cartier and witnessing the extraordinary adventure for more than one hundred and sixty years. Finally, with Sandoz No. 6 aircraft souring into the sky, the cheetah flied back to Paris, its legendary origin. Beauty and beast are always producing the most classical topic deserving the aftertaste in the human history. Canadian world-famous model Shalom Harlow served as the mysterious beauty with her full efforts to dance with the cheetah.

The century-crossing brand reproduces the fashion

Founded in 1847, Cartier, a famous French brand serving as the leader in the luxury market, particularly watch and jewelry, is writing the history for the design and making of jewelry and watch in the world with its constantly innovating philosophy and design rivaling nature. It is honored as “Jeweler for the emperor and the emperor of jewelers” by the former British King Edward VII.

This time, Cartier will bring its adventurism and legendary history for more than one hundred years onto the screen by choosing CCTV as its “premiere cinema” and taking “Fashion Shopping” with the mission of “fashion brand appears in China” and with relatively high brand accordance as the communication platform, for synchronous premiere of the short film about the brand image worldwide for the masterful reproduction the legendary stories about this brand.

Editor:张昀 |Source: CCTV

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program