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Long-second advertising of Cartier appears on CCTV-2

04-15-2012 14:21 BJT

At 19:30 on March 4, Cartier delicately created a short film for the brand image with the duration up to three and a half minutes for simultaneous premiere on CCTV-2 “Fashion Shopping” worldwide, creating a new record of the advertising in the long-second version.

Great momentum with romantic interpretation

This fascinating short film for the brand image with the duration of three and a half minutes was created by Bruno Aveillan with the Hollywood top-level team consisting of more than 50 persons, lasting two years from the preparation to photographing. View finding started in Prague, then traveling the Dolomite Mountains in Spain and Italy and then Paris and India, skillfully combining natural landscape and 3D animation.

Iconic cheetah of Cartier served as the main role to lead the audience to cross the beautiful time and space, reproducing the constant exploring spirit and adventures of the three Cartier brothers, following cheetah symbolizing perseverance and elegance to cross the dream and reality, cross Eurasia to look for the legendary land triggering the inspiration of Cartier and witnessing the extraordinary adventure for more than one hundred and sixty years. Finally, with Sandoz No. 6 aircraft souring into the sky, the cheetah flied back to Paris, its legendary origin. Beauty and beast are always producing the most classical topic deserving the aftertaste in the human history. Canadian world-famous model Shalom Harlow served as the mysterious beauty with her full efforts to dance with the cheetah.

The century-crossing brand reproduces the fashion

Founded in 1847, Cartier, a famous French brand serving as the leader in the luxury market, particularly watch and jewelry, is writing the history for the design and making of jewelry and watch in the world with its constantly innovating philosophy and design rivaling nature. It is honored as “Jeweler for the emperor and the emperor of jewelers” by the former British King Edward VII.

This time, Cartier will bring its adventurism and legendary history for more than one hundred years onto the screen by choosing CCTV as its “premiere cinema” and taking “Fashion Shopping” with the mission of “fashion brand appears in China” and with relatively high brand accordance as the communication platform, for synchronous premiere of the short film about the brand image worldwide for the masterful reproduction the legendary stories about this brand.

Editor:张昀 |Source: CCTV

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