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The image advertisement of the Japanese Government appeared on CCTV for the first time

04-15-2012 14:28 BJT

Li Shizhou

On March 11, 2012, CCTV-1, 2, 4 and News Channel broadcast the advertising film of one minute about the image one year after the large earthquake in Japan, which displayed the beautiful pictures of the active after-disaster reconstruction in Japan, and the Japanese living and working in peace and contentment to welcome the future.

God-sending disaster

Japanese economy suffered heavy frustration

On March 11, 2011, Richter 9.0 earthquake happened in northeast sea area of Japan, incurring the tsunami. On March 12, Fukushima Daiichi Nuclear Plant suffered leakage and two explosions. At this time, the Japanese people suffered great trauma, and Japanese economy suffered huge losses.

Northeast of Japan

Northeast of Japan

Northeast of Japan

The data showed that in the four quarters of 2011, the year-on-year growth rates of Japanese GDP were -1.8%, -0.3%, 1.7% and -0.2% respectively. The tourism, as a significant composition part of Japanese economy, also suffered heavy influence. In April 2011, the foreign tourists in Japan reduced by 62.5% in 2010.

To promote the tourism industry, the Japanese Government issued a series of measures including broadening the range of visa exemption, providing the flight ticket free of charge, and broadening the dissemination strength. Till February, 2012, the tourism in Japan had recovered to the level of that before the earthquake.


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