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White Paper 2011 for the Development of Best Foreign-Funded Enterprises in China

04-15-2012 17:16 BJT

Charles-Edouard Bouee, Board member of Roland Berger Global and Chairman of Asia Region

“Best Foreign-Funded Enterprises in China” was announced during Davos World Economic Forum in Switzerland. This is the second time for this evaluation activity. 200 of Fortune 500 were included into the long list. Then 50 enterprises were selected into the short list. After consulting the evaluation opinions of 30 experts, 5 awards were issued, and “White Paper” was issued for the first time.

Take more solid root: Adapt to the industry upgrade and invest in the links with high added value

The R&D centers established by the foreign-funded enterprises in China were 47, 750, 1,400 and 1,500 respectively in 2000, 2005, 2010 and 2011. Take the quantity in 2011 as an example, in September, MERCK launched its first China laboratory, GM completed its China Forward-Looking Technology Center in Shanghai, VOLVO invested in the construction of R&D Center in Shanghai, in October, Audi established its first Asian R&D center in Beijing, and in December, MSD established its Asian R&D headquarters in Beijing. The foreign-funded enterprises in China have rapidly introduced the industry links with high technology contents such as R&D into China.

Take wider root: Adapt to the industry transfer and optimize the layout in China

Taking Central China region as an example to analyze the potential of economic development in China, we can see that there is 10% of territory area, 27.9% of the population, 19.4% of GDP, 21.1% of consumption expenditure, 13.3% of FDI, 15.5% of finance income and 3.5% of trade amount. In July, 2011, Schneider Electric settled its Central China region head office in Wuhan, establish technology and call service center, regional distribution center and low-voltage electric apparatus production base, and in November, its head office in the western region was situated in Xi’an. The foreign-funded enterprises in China have transferred the production and related links to central and western China regions, so as to optimize the industry layout in China.

Take deeper root: Strengthen market penetration, accelerate the access into new market fields

Adidas developed the “Path to 2015” plan. According to this plan, the number of the cities that Adidas covers will increase from 550 to 1,400 in 2015, each of the target cities has the population from 50 thousand to 500 thousand and the number of the increased shops will be up to 2,500. The foreign-funded enterprises in China will go deep into the basic-level markets so as to grasp the huge opportunity brought by the broadening of the domestic demands in China.

Take firmer root: Strengthen local cooperation, realize the win-win and high-efficiency development

In 2011, the foreign-funded enterprises had 63 M&A activities in China, with total amount of USD 35.4 billion, up 40% year on year, which were mainly in the consumer products and pharmaceutical fields. The foreign-funded enterprises in China obtain the opportunity for mutual growth by means of M&A and cooperation with the local enterprises.

Take more beautiful root: Green development for mutual creation of sustainable development

24 famous foreign-funded enterprises including Omron, Samsung, Hitachi, Coca-Cola and Siemens jointly released the report “Green, Innovation and Low-Carbon Development” to introduce the innovation philosophy. The foreign-funded enterprises in China should be actively devoted to the green actions to do their parts for sustainable development in China.

Perspective in 2012: Uncertainty still exists. Are the foreign-funded enterprises ready?

In 2012, China still faces some uncertain factors, including financial crisis and public debts, energy demand and nuclear threat, social security system from the international aspect; and change of government, inflation, state-owned enterprise reform, social security, gap between the wealthy and the poor, and environmental protection from the domestic perspective. The foreign-funded enterprises in China have to make preparation for maintaining the growth in uncertain environmental factors.

Editor:张昀 |Source: CCTV

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