Beijing will establish an international music industrial park in Pinggu District, dubbed the “Music Valley” of China, said the city’s news office at a press conference on August 5. You will be able to make a violin at a company in the industrial park, play the violin at a music school, work for a music studio after graduation, and perform in a concert. At the same time, music production companies will produce records for you, and visitors to the park can download your music. The one package service in the 10-square kilometer park will help you realized your music dreams.
It is estimated that the global music market capacity is about 55 billion U.S. dollars and is still increasing by over 10 percent year by year. MP3 players, records, concerts, theme songs, and many other music products all have huge market potential, but China has not built a single music industrial park so far.
Pinggu District has a 20-year history of making violins. There are more than 20 companies producing musical instruments in Donggaocun, known as China’s violin Mecca. The products include violins, erhus (Chinese fiddle), basses, guitars, and percussion instruments. The suburb’s total output of violins in 2009 reached nearly 300,000 units, and the output value stood at 350 million yuan. Donggaocun was awarded the title of “China’s violin industrial base” in the same year.
Furthermore, Donggaocun has established a violin experience museum that covers an area of 800 square meters and has attracted a large number of visitors. Excellent musical performances are put on one after another in the modern music hall. The music-themed industrial tourism has begun to take shape.
Pinggu decided to build a music industrial park, namely China’s “Music Valley,” in order to promote the violin industry and develop cultural creative industries. The park will combine research, development, production, and sales of musical instruments, music training, music creation, performance, exhibition, and music-themed tourism together. The park will cover an area of 10 square kilometers and Pinggu plans to invest 15 billion yuan. After the park is completed, the annual output value of this park is expected to reach 30 billion to 50 billion yuan and nearly 50,000 jobs will be created.
Pinggu gives top priority to music education when trying to upgrade its musical instrument manufacturing industry to a cultural and creative industry. In the past July, the Pinggu district government signed an agreement with China Conservatory to jointly set up a musical instrument manufacturing major at the China Conservatory. Moreover, the educational resources and workrooms of experts will gradually be moved to Pinggu. In the near future, Pinggu will become a cradle of Chinese music talent.
Besides building standardized plants for companies to use, Pinggu will offer musical talents Beijing permanent residence certificates, provide free studios, and allocate subsidies for the maintenance of large-scale performance facilities. Pinggu will also issue some preferential policies to attract talents.
Talent is the most important factor for the industry’s success. A charming “Chinese musical Valley” will appear in Pinggu District.
The Music Valley in figures:
Covering an area of 10 square kilometers
Planned investment of 15 billion yuan
Annual output value is expected to reach 30 to 50 billion yuan
50,000 job opportunities will be created
Translated by LOTO