CCTV.com - CNTV English - CCTV News

Beijing to build Pinggu District into China’s Music Valley

08-16-2010 14:52 BJT

Beijing will establish an international music industrial park in Pinggu District, dubbed the “Music Valley” of China, said the city’s news office at a press conference on August 5. You will be able to make a violin at a company in the industrial park, play the violin at a music school, work for a music studio after graduation, and perform in a concert. At the same time, music production companies will produce records for you, and visitors to the park can download your music. The one package service in the 10-square kilometer park will help you realized your music dreams.

It is estimated that the global music market capacity is about 55 billion U.S. dollars and is still increasing by over 10 percent year by year. MP3 players, records, concerts, theme songs, and many other music products all have huge market potential, but China has not built a single music industrial park so far.

Pinggu District has a 20-year history of making violins. There are more than 20 companies producing musical instruments in Donggaocun, known as China’s violin Mecca. The products include violins, erhus (Chinese fiddle), basses, guitars, and percussion instruments. The suburb’s total output of violins in 2009 reached nearly 300,000 units, and the output value stood at 350 million yuan. Donggaocun was awarded the title of “China’s violin industrial base” in the same year.

Furthermore, Donggaocun has established a violin experience museum that covers an area of 800 square meters and has attracted a large number of visitors. Excellent musical performances are put on one after another in the modern music hall. The music-themed industrial tourism has begun to take shape.

Pinggu decided to build a music industrial park, namely China’s “Music Valley,” in order to promote the violin industry and develop cultural creative industries. The park will combine research, development, production, and sales of musical instruments, music training, music creation, performance, exhibition, and music-themed tourism together. The park will cover an area of 10 square kilometers and Pinggu plans to invest 15 billion yuan. After the park is completed, the annual output value of this park is expected to reach 30 billion to 50 billion yuan and nearly 50,000 jobs will be created.

Pinggu gives top priority to music education when trying to upgrade its musical instrument manufacturing industry to a cultural and creative industry. In the past July, the Pinggu district government signed an agreement with China Conservatory to jointly set up a musical instrument manufacturing major at the China Conservatory. Moreover, the educational resources and workrooms of experts will gradually be moved to Pinggu. In the near future, Pinggu will become a cradle of Chinese music talent.

Besides building standardized plants for companies to use, Pinggu will offer musical talents Beijing permanent residence certificates, provide free studios, and allocate subsidies for the maintenance of large-scale performance facilities. Pinggu will also issue some preferential policies to attract talents.

Talent is the most important factor for the industry’s success. A charming “Chinese musical Valley” will appear in Pinggu District.

The Music Valley in figures:

Covering an area of 10 square kilometers

Planned investment of 15 billion yuan

Annual output value is expected to reach 30 to 50 billion yuan

50,000 job opportunities will be created

Translated by LOTO

2- 第29届世界音乐教育大会:音乐让北京汇通世界

http://report.qianlong.com/33378/2010/08/05/4442@5959542.htm

Editor:Shi Taoyang |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program