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About Americas Now

02-06-2012 15:04 BJT

Mission

The broadcast will help raise the profile of the development, diversity and challenges facing the Americas, particularly Latin America, where countries like Brazil, Argentina and Chile have been, for the most part, overlooked or even ignored by the media. CCTV’s “Americas Now” will explore the region’s economic, political and social topics, which are among the world’s fastest growing and most dynamic. The program will be a compelling, authoritative and balanced voice on the Americas, giving CCTV a competitive edge in the North American media market.

Executive Summary

This 45-minute weekly broadcast will feature three 7-10 minute news magazine segments and, possibly, one commentary? Its greatest strength will be the capabilities of its field correspondents who will be active in the region. Located throughout the Americas and backed up by a “strong” home-based (DC) editorial team, they will be able to deliver stories that are not only insightful, well-researched and engaging, but will give CCTV’s large and diverse international audience an opportunity to see something fresh and new, covering various issues reflecting both the challenges and successes that face the region.

Format

Each broadcast will consist of three solid pieces, which can include a breaking news piece, a well-researched and reported investigative piece, a feature and/or profile piece. The stories and the reporters in the field will be introduced with a 20-30 second intro. When necessary, before each piece, there may be some “historical” context given on the country, providing location and background -- this will be done with graphics.

One anchor will host “Americas Now” from CCTV’s Washington DC studio, standing in front of a large curved video wall. Correspondents, along with the packages they produce, will be featured. When appropriate, there will be live crosses between the anchor in the studio and the correspondent in the field. Their discussion will expand on the issues in the story.

A special broadcast will air if there is a newsworthy event in the region, as determined by the show’s producer(s). It could put a country or a topic in focus. For example, a major election that could alter the political landscape or different takes on a controversial social issue. In such cases, the main anchor could move from the studio to an on-site location, and co-host with the relevant correspondent.

Topics

“Americas Now” will produce a mixture of investigative reports, feature pieces and personality profiles. The orientation of the show enables it to feature stories on a variety of newsworthy figures – from world leaders to convicted criminals to high-profile actors to everyday people – like you and me! Americas Now will be diverse in its coverage, always keeping the audience in mind with both compelling and entertaining pieces on issues that effect and connect all of us.

Reporting tone

The inclusion of personality profiles and light feature pieces will by no means affect the investigative or reporting tone of “Americas Now”. It is a broadcast committed to excellence that will engage the viewer through solid reporting and great story telling.

While much of the broadcast’s appeal is based on its hard-hitting investigative reports, feature reports and profiles, it will also have elements of "personality journalism," allowing the correspondent's own characteristics to shine through. The correspondent's personal team, including producers, camera people and editors will support each one in the production of their pieces.

Organizational Structure

Correspondents:

Key to the program. Located throughout the “Americas” including the United States, Canada, Brazil, Mexico, Colombia, Venezuela and Cuba. Reporting to the Senior Producer.

Responsibilities: organizing his/her own production team, video shooting, script writing, picture editing and narration.

Host:

Face of the program. Based in Washington. Reports to senior producer. Responsibilities: Write introductions to each story, scheduling.

Senior Producer:

Overseeing and delivering the entire program. Preserve the integrity, voice and vision of the show. Reporting to the Managing Editors of the CCTV News Washington D.C Broadcast Center.

Responsibilities: Staffing, scheduling, copyediting scripts, casting and legal and logistic support of the productions.

Producers: (Program Editors)

Two helping hands to support correspondents produce or co-produce each story in Washington. Reports to the Senior Producer.

Responsibilities: Provide timely support to the correspondents in the field. Oversee the production of stories, including scheduling, coordinating, copyediting scripts and pre-interviewing.

Editor:Wang Xi |Source: CNTV.CN

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