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Dubai hosts Middle East's largest bride show

04-10-2012 09:23 BJT

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The 15th annual Dubai bride show has come to an end, with more than 300 exhibitors having taken part in an event that included 22 fashion shows. CCTV correspondent Lourda Sexton reports on the Middle East's largest bride show and the Emirati wedding market.

This year's event was bigger than ever.

Visitors took in over 300 exhibits, showcasing ideas on how to make a couples special day unique.

And the fair offered everything from fashion, to venue set up, including wedding cakes, invitation design and photography.

Guests were also treated to VIP lounges, offering express beauty treatments.

There were also impressive competitions offering a honeymoon package to Austria, and a bride and groom make-over worth over 53,000 dirhams.

Daphne Cota, director of Bride Show Dubai, said, "This year is unlike previous years. We have seen more regional participation of exhibitors. And we have had an 8 to 9% growth in terms of visitor numbers and space."

The fashion shows were the highlight of the event, with shows celebrating a host of the Middle East and Asia's best loved designers.

Catwalks featured traditional Middle Eastern dress to haute couture wedding gowns.

Iraqi designer Meena Rose was a huge hit with the audience, with her diamond-studded gowns.

After the show she explained the inspiration behind her designs.

A model presents wedding gown collection at Bride Show Dubai (file photo)

Meena Rose, Iraqi designer, said, "The sources of inspiration for my collections can be anything. In this show, I used different kinds of crystals and cuts. The dresses are very Lady Gaga style and use pastel and dirty pink colors as well as black."

Weddings in the UAE are an opulent affair.

The UAE government offers marriage funds to help Emirati's finance their weddings, providing grants of up to 70,000 dirhams.

The average Emirati wedding costs around 300,000 dirhams.

But one wedding planner at the fair says 40% of her clients are prepared to pay more than 800,000 for their wedding -- that's over 200,000 US dollars.

Wedding venues are always segregated into male and female receptions.

One of the most important things to budget for is special seating for the bride, costing a minimum of 50,000 dirhams.

Models present wedding gown collection at Bride Show Dubai (file photo)

Rasha Gamil, project manager of Absolute Events & Consultancy, said, "The most important thing in a traditional emirati wedding is the bride needs to sit on a high stage, the minimum is 80 metres and she will sit in a beautiful kousa. It has to be big. Classic/Modern its up to her with beautiful decorations but no more than 20 metres and she loves to walk from entrance on the catwalk to the kousa where different kinds of music will be played until she reaches the kousa."

Bride and bridegrooms-to-be seemed pleased with what they saw at this year's fair.

Maysoon, exhibition visitor, said, "Yes its one of the most successful shows which shows all the up to date fashion, for any girl that wants to get married its the best place for her to see dresses and other things that are special to her such as the fashion shows offering latest trends and make up. It covers all areas."

Models present wedding gown collection at Bride Show Dubai (file photo)

While budgets will always differ, extravagance is always a common theme of Emirati weddings.

CCTV's Lourda Sexton said, "No expense is spared for weddings in the UAE. It's a time for society and family to gather together, and it's not uncommon for weddings to be attended by more than a thousand guests. The Dubai Bride Show has certainly presented some unique ideas to keep everyone on the invitation list happy."


Editor:Liu Fang |Source: CNTV.CN

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