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Australia upholds law on cigarette logo ban

08-15-2012 21:49 BJT

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Australia’s highest court has upheld the world’s toughest law on cigarette promotion, banning tobacco company logos on cigarette packs.

The High Court rejected a challenge by tobacco companies who argued the value of their trademarks will be destroyed if they are no longer able to display their distinctive colors, brand designs and logos on packs of cigarettes.

Starting in December, packs will instead come in a uniformly drab shade of olive and feature dire health warnings and graphic photographs of smoking’s health effects. The Australian government hopes the new packs will make smoking as unglamorous as possible.

Australian Attorney General says the decision demonstrated that governments could take on "big tobacco" and win.

Nicola Roxon, Australian Attorney General, said, "All of the arguments that were presented by "big tobacco" in trying to convince our government not to proceed with this action, I think, have been disproved today. They’ve threatened us with the expense, they’ve threatened us with legal action, and I’m delighted to be able to say that we have won that legal action."

Australia’s highest court has upheld the world’s toughest law on cigarette promotion, banning tobacco company logos on cigarette packs.


Editor:Zheng Limin |Source:

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