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Cambodian rice seeks more importers at China-ASEAN Expo

09-22-2012 22:27 BJT Special Report:Vice President Xi Attends 9th China-ASEAN Expo |

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By CCTV correspondent Vanessa Duffy

The China-ASEAN Expo is providing a platform for Asian companies to expand their businesses. Cambodian exhibitors have been attracting business partners who want to import their popular Jasmine Rice.

When you enter the Cambodian booth, you smell the distinctive fragrance of jasmine. But it’s not the flower, nor the perfume on display, it’s Cambodia’s special variety of Jasmine Rice.

Zhang Ruyi, Cambodian Exhibitor, said, "The fragrant rice grown in Cambodia and Thailand is of the same variety and quality. But the world’s largest rice exporter, Thailand, cannot meet market demands on its own. So it has to import a certain amount of rice from Cambodia. I used to sell rice to Thailand."

The China-ASEAN Expo is providing a platform for Asian companies to expand
their businesses. Cambodian exhibitors have been attracting business partners
who want to import their popular Jasmine Rice.

Zhang Ruyi says that with an output of less than 3,000 kilogram per hectare, Cambodia’s rice has a unique jasmine flavor. To attract business, Zhang Ruyi has cooked some rice to offer potential customers a sample.

One consumer said, "The rice tastes very good. My family is very particular about their food, so I’m looking for quality produce here. "

Five years ago, relatively few people knew about Cambodia’s fragrant rice. The country didn’t have an advanced processing capability, so large amounts of rice were exported to Thailand and Vietnam at low prices to be processed there. Afterwards the rice was exported to world markets under the Thai or Vietnamese branding.

As economic cooperation among ASEAN members has intensified in recent years, Cambodia has made its fragrant rice a leading pillar of its agricultural industry, and plans to export one million tons of rice per year by 2015.

Zhang Ruyi, Cambodian Exhibitor, also said, "We only brought 10 kilograms of sample rice when we first attended the ASEAN Expo. But this year, we’ve brought 5 tons of the fragrant rice to the exhibition."

Some of the Chinese companies at this year’s Expo are eager to sign contracts with the Cambodian exhibitor because of the fine quality and reasonable price of the Cambodian rice.

Since the establishment of the China-ASEAN Free Trade Area in 2010, China has lifted control on food imports from ASEAN members, and there is no tariff levied on imported rice. These favorable conditions have given new hope to rice exporters and farmers in Cambodia.


Editor:Bai Yang |Source:

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