The 2010 World Cup has certainly provided many surprises for football fans around the world. From early favourites getting knocked out to the unexpected success of minor football nations, the outcome of the World Cup is particularly important to some Chinese businesses.
This shop sells mainly national flags in Yiwu International Commercial City in Zhejiang province. The shop owner says the national flag of Spain was one of their top sellers. He's surprised that sales of the Spanish flag has fallen, after just one match.
Shi Xingqing, Trader at Xiwu, Zhejiang said "At the beginning, many people were looking for Spain's national flags and were placing orders straight away. But after Spain lost the game, no one wanted to order anymore."
With the World Cup action heating up in South Africa, Yiwu is embracing a peak time of replenishing goods. Except for the vuvuzelas, sales of other products such as team flags, hats and scarves are all influenced by the competition results. The performances of Spain, Germany and England have not met early expectations. With popular team France now out of the Cup, Yiwu's traders are in an awkward situation.
Shi Xingqing said "No one will order any merchandise relating to France now. We'll even get some cancelled orders. France has done a bad job in this World Cup."
As for the surprise winners of this year's World Cup, Chinese factories haven't been able to meet demand to produce related merchandise. But these traders are optimistic - they've pinned their hopes on capitalizing on the 2014 World Cup in Brazil.