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China at new media's frontier

07-08-2010 14:02 BJT

The Chinese Academy of Social Sciences has released its New Media Development Report. The report says new advancements in internet and mobile phone technology, have changed the format of traditional media. Now, the integration of telephone, TV and internet access is changing the face of media as we know it.

By the end of 2009, China's internet population reached nearly 400 million, including 100 million in rural areas. 99 percent of towns have Internet access, and the 3G network boasts coverage across almost the whole country. Mobile phone users in China have hit 700 million.

The report highlights social networking websites as a new hot spot in 2009. With 170 million users, it ranks 9th in a list of major internet applications. But as more marketing companies and researchers mine social networking sites for valuable data, users may find themselves sharing personal information with the rest of the world.

Liu Ruisheng, Vice Researcher of Chinese Academy of Social Sciences said "There are websites that allow users to write articles, set up personal blogs and build their personal social network. With this type of information, it's easy to analyze the user's personal preferences. It can bring huge business profits."

The report also predicts that the e-book and e-paper, are new developments with huge potential in the world market. So far, the application of e-paper technology has spanned from books to billboards. It's use has grown by 47 percent globally.

Researchers are currently working on developing e-paper that can be folded, like normal newspapers. Used within the 3G network, foldable e-paper technology will have the ability to integrate mobile phone, Internet, books and TV - endless possibilities, right at your fingertips.

Editor:Xiong Qu |Source: CCTV.com

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