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Anheuser-Busch InBev (AB InBev) is the world's largest beer brewer, producing a quarter of all beer consumed globally. During the recent South Africa World Cup, global sponsor AB InBev used the opportunity to advertise Harbin beer, the oldest beer brand in China.
We spoke with Asia-Pacific president Miguel Patricio about the development of the Chinese beer market. With developed alcohol markets taking a hit from the recession, emerging markets are becoming increasingly important for growth and revenue.