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Today is China's version of Valentine's day, known as Qi-Xi. Lovebirds across the nation celebrated with candy, chocolates and flowers giving retailers a lot to love.
In eastern Zhejiang Province, many florists were inundated with orders from local residents buying in bulk to show their affection. Hand made jewelry and Chinese lovers' knots were also bought in abundance for better halves.
Jewelers reported customers spending much more on this special occasion, so lovers could prolong the special occasion with something to remember. In Henan Province, photo studios are offering discounts to couples, and are being rewarded for the kindness.