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Japanese businesses are feeling the impact of the strong yen. The rising currency is making their products more expensive, and means less earnings when overseas sales are converted back to yen.
Major Japanese companies are starting to implement new countermeasures, to minimize the impact of the surging currency. Consumer electronics giant Sony is remodeling its pricing strategies. The company is raising prices on some models of its Vaio computers in the U.S and European markets, to make up for lower revenue.
Other manufacturers are taking similar measures, with Nissan set to increase imports of auto parts to help offset the impact. Toyota and Honda have also announced plans to increase the volume of foreign-made parts for their vehicles assembled in Japan.