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Wangfujing Street becoming luxurious

09-14-2010 09:09 BJT

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Beijing's Wangfujing street has always had a mix of tradition, modernity, culture and commerce. But with the stronger purchasing power of luxury goods and super brands in China, the Jin Bao strip is becoming much more international and luxurious than ever before.

A grand parade on Wangfujing Street. It's showcasing a bunch of luxury cars -- Lamborghini, Ferrari, and Bentley. It's the sort of purchasing power management wants shoppers to have here.

It's showcasing a bunch of luxury cars -- Lamborghini, Ferrari, and Bentley.

The 730 meter strip now boasts more than 100 international brand stores. The Jin Bao section is being upgraded to lure even more.

Zhao Yong, Deputy Chief of Chamber of Jinbao Street, Wangfujing said "In recent years, many top-notch brands have opened shops in Chinese malls. All of them hope that the street will lure luxury brands. Therefore, the concept of being top-notch is the top priority when we make the blueprint for Jin Bao street."

HK Jockey club Beijing clubhouse at Jinbao Street

The thinking is, that if you lure the brands, you'll lure the buyers.

Jin Bao street aims to bring together top-tier goods from around the world, to feed the growing high-end consumer appetite.

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