CCTV.com - CNTV English - CCTV News

Microsoft unveil Windows Phone 7

10-12-2010 14:50 BJT

Watch Video

Play Video

In the battle for smartphone market share, Microsoft has unveiled its brand new "Windows Phone 7." It's a bid to take on Apple's iPhone and Google's Android device in an increasingly lucrative industry.

Microsoft unveiled its new line up of Windows 7 phones at an event in New York City- hoping the new handsets win back market share from rival Apple's iPhone and Google's Android system.

The new phones will initially be available on AT& T's network in the US and then available globally through 60 mobile carriers.

Microsoft has unveiled its brand new "Windows Phone 7."

These smartphones have recognizable features like colorful touch screens and live tiles- for easy access to email, the web, music and other applications.

It's a good move- according to Michael Gartenberg of research firm Gartner.

Michael Gartenberg, Analyst of Gartner said "I think they are going to succeed with being competitive in the marketplace. For Microsoft to succeed doesn't mean Apple has to fail or vice versa. For Microsoft to succeed that means that they have to be relevant; that when the consumer is making the choice- it's in their decision list."

And Microsoft is playing up its strengths- like the successful Xbox 360. Users can play Xbox Live games on the phone.

Avi Greengart of Current Analysis:

Avi Greengart, Research Director of Consumer Devices, Current Analysis said "If you are an Xbox person this is almost an Xbox phone, your Xbox avatar translates over, your scores transfer over, and there will be some games that will play on both your phone and your living room."

But it's not just about the phones- many see the mobile market as the key to the future of computing- and Microsoft has to protect its turf- Windows is still the most dominant operating system used on computers.

Ross Rubin of NPD Group:

Ross Rubin, Executive Director for Industry Analysis of NPD Group said "It's really important for Microsoft because we are seeing these operating systems from Apple and Google become more and more powerful and start to move into new categories such as tablets that are starting to impinge on the functionality of PC's, which of course is really core to Microsoft's licensing business. "

Growth in PC sales is expected to be far slower than smartphones this year, a prediction not lost on Microsoft, who unveiled nine new phones in time for the holiday gift buying season.

Editor:Xiong Qu |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program