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China Mobile tops most valuable Chinese brands list

12-15-2010 14:02 BJT

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A global research firm has released its inaugural Top 50 Most Valuable Chinese Brands list. Giant state owned enterprises like China Mobile and state-run banks lead the ranks.

China is the world's second largest economy and among the fastest growing. So which brands do the country's population of 1.3 billion see as most valuable? For the first time, global research firm Millward Brown has tried to find out.

It sought the views of more than 35,000 Chinese consumers, and combined those with financial and market data.

Topping the list, China Mobile a company with 575 million subscribers and a market value of $56 billion. Following China Mobile were a number of financial institutions, with six banks making the list.

Adrian Gonzalez is head of Millward Brown and says the ratings reflect China's growing middle classes.

Adrian Gonzalez, Head of Millward Brown Greater China said "As the Chinese middle-class increases, banks are becoming the most important parts of people's lives; they're everywhere as well. Branch distribution for all the banks covers the entire country, so they're a big part of people's lives today."

One in six of the world's population live in China.

Millward Brown now wants to see how the Chinese companies compare in global rankings, as they begin to explore international markets.

Editor:Xiong Qu |Source: CNTV.CN

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