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Home appliance subsidies for rural China

12-29-2011 10:56 BJT

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China is stepping up fiscal spending, on the development of the agricultural and rural regions. It’s also looking to elevate living standards of those in rural areas. To boost consumption, the government is offering a slew of policies, including subsidies for home appliances.

A decades-long gap between urban and rural development in China, is in the process of being bridged.

The Chinese government is offering a variety of preferential policies to farmers, including subsidies for home appliance purchases. Data shows sales of home appliances in China’s rural areas rose around 66 percent year-on-year, to reach nearly 30 billion yuan in November this year.

Jin You is a farmer in northern China’s Inner Mongolia Autonomous Region. He says, his family has benefited a lot from the subsidies.

Jin You, farmer from Inner Mongolia Autonomous Region said: "The subsidies were for up to 13 percent of the total price. Thanks to the policy, I can buy a fridge, TV and washing machine and save thousands of yuan."

Meanwhile, it’s become more convenient for farmers to buy these appliances, with outlets allocated to villages and townships in rural areas.

Cui Shimei, home appliance sales supervisor in Inner Mongolia Autonomous Region said: "We can sell nearly 40 thousand yuan of products every day, and most of the goods have been sold to farmers. That’s around 40 percent of total sales volume."

Data shows, from January to November this year, Chinese home appliance sales totalled 210 million units. That’s around 488 billion yuan. Analysts believe that the rural subsidy policy will be further strengthened in the coming years.


Editor:Zhang Rui |Source: CNTV.CN

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