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Editor´s Note

With growing wealth and global influences, Chinese consumers are developing a taste for the finer things in life. In the following five episodes CCTV reporters will present you with the full picture of development of luxury goods in China´s market as well as the different attitude of Chinese people towards it.

How does global luxury industry tap into Chinese spending power?

China´s love affair with luxury

China´s love affair with luxury

With growing wealth and global influences, Chinese consumers are developing a taste for the finer things in life. In the first episode of our special series on luxury consumption in China, Haidi Lun looks at how the global luxury industry is tapping into Chinese spending power.

Why does young wealth spend so much on high-end products?

Luxury lures China´s young wealth

Luxury lures China´s young wealth

With rising consumption power, Chinese consumers are searching for a higher quality of living. Many are looking to luxury products for this fulfillment. In the second episode of our special series on China´s luxury market, CCTV reporter Zheng Junfeng tells us why this country´s emerging well-off, are spending so much on high-end products.

What does China´s super-wealthy splash out on?

China´s economy buoys super-spenders

China´s economy buoys super-spenders

From super yachts to luxury sportscars, China´s nouveau riches are finding new ways to show off, and enjoy their blazing success. In the third part of our special series on luxury consumption in China, Haidi Lun takes a look at what China´s super-wealthy are splashing out on.

What does luxury mean to ordinary Chinese?

Ordinary Chinese divided on luxury

Ordinary Chinese divided on luxury

China´s luxury market is expanding at a record pace, and helping to power the global industry recovery. But it´s also become a contentious issue that´s dividing opinions.

How could a Chinese luxury brand be successful?

Chinese brands tap lucrative luxury market

Chinese brands tap lucrative luxury market

China´s wealthy elite are proving to be an unstoppable consumer force, boosting the global luxury goods sector through the financial crisis. And there´s been one question on everyone´s lips - what will it take for a truly Chinese luxury brand to find success?

BizTalk with Prada COO
<h5>When luxury goes public <br> -- By Sebastian Suhl, Prada COO </h5>
When luxury goes public
-- By Sebastian Suhl, Prada COO
CEO Interview in BizAsia
<h5>Luxury is going from strength to strength<br>--By Hermes CEO Patrick Thomas</h5>

Luxury is going from strength to strength
--By Hermes CEO Patrick Thomas

Vote
1.What is your understanding about luxury products?
Symbol of wealth and social status
Just a high-end industry
Personalized consumer goods
Waste of money
2.What monthly income do you think could afford luxury products in China?
Less than 5000
5000-10,000
More than 10,000
Only people not living by working for others can afford
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