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Microsoft unveils Windows Phone 8

06-21-2012 10:47 BJT

Microsoft unveiled what it calls the most personal phone ever, the Windows Phone 8, which features a start screen with live tiles.

Joe Belfiore, Microsoft corporate Vice President said, "I am pretty happy to introduce to you the new Windows Phone 8 start screen. Our users have told us they want it to be more customizable and personal, and we’ve listened."

The Windows Phone 8 supports three screen resolutions, has micro SD slots and comes loaded with a sophisticated secure payment system. But the most important announcement for developers is that Windows Phone 8 will have a shared Windows core.

Software developers will be able to design apps and programs that can be more easily adapted to work across both Window’s phones and PC’s.

Joe Belfiore, Microsoft corporate Vice President said, "Again everyone benefits, the quality improves, the performance improves, the time to market improves. It’s efficient for the ecosystem and good for consumers, developers and hardware partners.”

Scott Ellison, IDC strategic analyst, said, "It’s a big step forward, because right now what Apple and Google have done is largely created vibrant ecosystems on smartphones and tablets but there hasn’t been as much integration with PC’s and it’s clear Microsoft is trying to bring its enormous market presence on PC’s onto smartphones and vice versa."

Ellison says Windows-based phones, especially Nokia handsets, have a good chance to disrupt the two-horse race between Apple IOS and Google Android devices in the U.S. market.

Unlike the competition, the new Windows-based Nokia Lumia 900 can be dropped without fear of damage.

It’s also more colorful and starting to become trendy among techies in both the U.S. and China.

Scott Ellison, IDC strategic analyst, said, "What China and the U.S. have in common, particularly when it comes to Windows, is that both of those markets were very receptive to the new Lumia devices that came out. I think that’s going to be very interesting to watch because both the U.S. and china are the two most important individual smart phone markets and two most important individual app markets as well."

Reporter: "Microsoft says Windows Phone 8 will have Nokia map technology built in and that the maps will work off-line – a similar feature that has recently been announced by both Apple and Google. Microsoft also showed off a tap and send feature, which allows you to take your phone and just send files or make payments by tapping it to other Windows devices.  Windows Phone 8 is expected to begin shipping this fall."


Editor:James |Source: CNTV

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