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Tokyo Game Show opens

CCTV.com

09-22-2012 15:38 BJT

By CCTV correspondent Mike Firn

The Tokyo Game Show opens to the public on Saturday. 209 companies from 19 countries and regions are there. But not Microsoft or Nintendo– as the focus switches to social gaming. Many Chinese companies are staying away for political reasons.

Stephen Chow`s here to sell his company`s Lion Dance game.

He`s been learning Japanese for years and he`s hoping to practice his language skills with local buyers and gamers.

XNT is a Hong Kong company– it decided not to pull out in spite of worsening relations between China and Japan.

Stephen Chow, XNT Business Development Manager said,“There`s no boundary to gaming. Maybe some decisions will be affected. At least today everyone is very friendly.”

The head of Ren-Ren`s Japan business says the future of social gaming is globalization - games that can be played anywhere on any device.

Something China`s biggest social gaming network has in common with Japan`s.

Taisei Yoshida, Gree Senior Vice President said,“We use developers from China, Korea, America and Europe to develop“No Platform” games. And we provide local support in the countries we operate. That way Gree can sell games all over the world”

 “Of course sometimes politics gets in the way of politics. This is the China Pavilion at the Tokyo Game Show but because of the current island dispute , the booths are here but as you can see not many people have turned up and there`s nothing on display. It’s very very empty.”

But it’s not just Chinese companies that are staying away. Slowing global growth is prompting America`s biggest game maker to stay at home.

David Abrams, Cheap Gamer CEO said,“Microsoft for example did not show up at all this year and they`ve been here every year since I can remember and that`s super disappointing for me because they always have so many games on display.”

Nintendo never comes to the Tokyo Game Show. That leaves Sony as the only traditional console maker here.

But the big three are starting to look like dinosaurs - most new titles at the Tokyo Game Show are for smartphones and tablets.

And because they`re cheap and portable many exhibitors want to break into markets with growing economies and large populations– China, Indonesia, the Philippines and Vietnam.

Which requires finding a way to work side by side, rather than head to head.

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