CCTV.com - CNTV English - CCTV News

Thousands flock to Tianjin Beer Festival in efforts to cool off

07-30-2010 09:03 BJT

Watch Video

Play Video

 

During this hot summer, Tianjin's Olympic Center is bustling with noise and excitement every evening. People are flocking to the 10th Tianjin International Beer Festival with the opening day alone attracting nearly 40,000 people, who gulped down 150,000 bottles of beer.

Tianjin's beer festival kicks off amidst colorful fireworks. Tens of thousands of visitors are drinking to their hearts' content, igniting a summer of passion.

Since 2001, the annual Tianjin beer festival has become a great option for local residents to get together every summer. This year marks its 10th anniversary. A total of 27 brands from 18 brewers are participating in the event, a 30 percent increase over last year.

During this hot summer, Tianjin's Olympic Center is bustling with noise and excitement every evening. People are flocking to the 10th Tianjin International Beer Festival with the opening day alone attracting nearly 40,000 people, who gulped down 150,000 bottles of beer.
During this hot summer, Tianjin's Olympic Center 
is bustling with noise and excitement every evening. 
People are flocking to the 10th Tianjin International 
Beer Festival with the opening day alone attracting 
nearly 40,000 people, who gulped down 150,000 bottles
of beer.

Zhao Jian, Shop Manager, Bavarian Beer Keller, said, "We've brought three beer brands, along with authentic German cuisines such as sausages and steaks. Our sales revenue is around 200-300 thousand yuan every day."

Wang Xiaoying, Marketing manager, Shandong Chunxue Food Co. LTD, said, "We're from Shandong and used to participate in the Qingdao beer festival. We have heard about the beer festival in Tianjin, which we think it is great for ordinary people. We expect good sales in these ten days, hopefully more than 100,000 yuan."

To add more excitement, all participants have come up with various sport-related activities, such as synchronized football and cheerleader dancing, bringing a carnival-like atmosphere.

Visitor: I feel the event's environment is great, very exciting.

Visitor: This is a good opportunity for us to have a cool summer.

Not only beer producers are busy, so are the 40-plus food vendors. This "food plus beer" combination has become one of the highlight of this year's event. The festival will last ten days.


Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program