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The Association of Tobacco Control has published its monitor report on smoking scenes of 2009's 70 most popular movies and TV series. The result shows that a stunning 85 percent of the monitored work, contained smoking scenes. The Association is calling for an end to smoking scenes in movie and TV production.
Kicking the bad habit is trying to move to the big screen.
"The Message" was one 2009's most popular films, having drawn more than 200-thousand people. However, the film has been blacklisted by the Association of Tobacco Control for its smoking scenes, which makes up nearly 5 percent of its length. Also on the list is another successful blockbuster, The Founding of A Republic. Smoking scenes constituted nearly 12 percent of its length.
Since 2007, the Association of Tobacco Control started monitoring smoking scenes in movies and TV shows. Its 2009 report showed that of the 40 movies reviewed, only nine were free of smoking scene. Of the 30 TV series reviewed, only two were smoke free.
The Association has appealed for an end to smoking scenes in film and TV production for fear that it could trigger more young people to take up the bad habit.
The Center for Disease Control and Prevention conducted a survey of 11-thousand junior school students on the potential harms brought by smoking scenes on screens. The results showed that nearly 40 percent thought smoking was sexy, mature or charming. And about one-third say they will try smoking to imitate their heroes in movies or TV series.
Meanwhile, more than 40 actors and actresses have signed up for the "No Smoking In Movie and TV" campaign. And the Association of Tobacco Control says it's considering setting up an "Ashtray Award" to actors and actresses who set bad examples of smoking in public.
However, cutting smoking frames is not an easy job for directors. For some, smoking is one of the best ways to express feelings.
As the public attaches more importance to health, the debate over whether to cut smoking scenes is sure to heat up.