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Moutai reach record high price in auction

01-06-2011 08:57 BJT

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Kweichou Moutai is China's best-known liquor. At the end of last year, a bottle of 1958 Moutai fetched a record price of 1.45 million yuan at auction. And the craze continues. Bidders at a Monday auction drove up a case of 1985 Moutai to over a million yuan.

Moutai seems to be making everyone drunk. In the opening rounds of Monday's auction, almost every bottle goes for over 40 thousand yuan, nearly triple the opening price.

The demand seems to be verging on insanity.

An audience member said, "I never imagined Moutai could be driven up to so high."

Bids soon surpass 100,000 yuan. The opening price for a case of 1985 Moutai is 250 thousand yuan. As the only liquor at China's state banquets back in the 1980s, the appearance of this case causes a sensation.

At the end of last year, a bottle of 1958 Moutai fetched a record price of
1.45 million yuan at auction.


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