CCTV.com - CNTV English - CCTV News

Parents prefer imported milk powder

02-16-2011 20:17 BJT

Watch Video

Play Video

Imported milk has become the first choice for an increasing number of parents on the mainland. The sales of imported milk powder in major Chinese cities are hitting historic highs.

Many consumers in Shanghai are still persistent in finding milk powder imported from Japan, since they were banned in April last year due concerns over cattle diseases.

Consumer from Shanghai said, "I came here to ask whether they sell Japanese baby formula. The salesgirl said they have been off the shelves for more than three months. I went to other supermarkets and they don't have the product either."

In most Shanghai supermarkets, imported milk powder sells better than domestic made ones. Figures from the Ministry of Agriculture shows that the amount of imported baby formula last year hit a historic high. With more parents favoring imported brands, they're likely to take up more than half of the domestic market this year.

"Prices are the not issue. Safety always comes first." Parent from Shanghai said.

"The melamine thing still scares us. Imported ones are of better quality."

Some are even turning to the Internet. Seven thousand units of imported baby formula are sold on some online stores during peak season.

Analysts say such a sales boom reflects a distrust in domestic brands.

Xiong Fangjie, Official of Shanghai Health Bureau, said, "It shows that the public is now having strong doubt and distrust over the country's food security, in this case baby formula, since the outbreak of the melamine scandal three years ago.

The domestic milk powder industry seems to have hit a wall after the scandal.

Whether it can recover and how long it will take remains a big question.

 

Related stories

Editor:Zheng Limin |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program