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Studio interview: Reasons behind credibility crisis

08-03-2011 21:14 BJT

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The scandal surrounding Ajisen Ramen is just one that's broken out in recent days. Foreign brands are coming under increasing scrutiny for their poor record this year in China. Full Story>>

For more on the crisis of confidence facing international brands in China, we're joined in the studio by Professor. Liu Baocheng, our current affairs commentator.

Q1: Foreign brands have long been seen as synonymous with good quality and service by Chinese consumers, as they are supposed to have strict quality management. Why are they seeing these problems?

Q2: What can be done to stop unscrupulous practices from becoming business as usual in China?

Editor:Zhang Ning |Source: CNTV.CN

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