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Chinese gaming companies provide free games

08-04-2011 08:33 BJT

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As China moves further into the digital age, the Chinese Gaming Industry is attempting to broaden its consumer base by giving away free games. Though the idea of a gaming company offering its product at no cost might seem unusual, this promotional method has quickly come to dominate the Chinese market.

Devised in order to appeal to China's massive online gaming community, this model lures in potential players with the lack of entry costs, instead opting to charge them through upgrades and special powers.

Qu Yi, marketing director of CDC Games, offers his insight. He said, "Apart from one game title, our group offers a free to play, pay for merchandise platform. This design, has become the most popular model, especially in the Chinese video game industry. While the traditional model charges by the time played, we have moved to a free play environment."

As to be expected, "free to play" does not necessarily mean that there is no money to be made. Developers receive income from player upgrades, often in the form of new powers or weapons, and through online advertising sales.

The free-to-play platform has gained popularity among consumers because it allows gamers to sample as many titles and installments as they choose, only committing to those that they actually enjoy.

At this year's China Joy Gaming Expo, gaming corporations and thousands of enthusiasts have converged in order to fully familiarize themselves with the evolving industry, including the "free-to-play" platform.

Shawn Luan, host of the Gaming Expo, notes the progress that has been made. Shawn Luan said, "The China Joy expo has two parts, one is business-to-business and the other is business-to-customer. This year the total number of exhibitors of business-to-business and business-to-customers is more than 340, from all over the world. And for the business-to-business part, this is more international, with 60 percent of exhibitors from abroad. Each year we have more than 150,000 people attending our fair."

Fueled by ingenuity and innovation, the Chinese Gaming Industry's accelerated growth shows no signs of slowing down.


Editor:Zhang Dan |Source: CNTV.CN

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