- CNTV English - CCTV News

Moon cakes on sale 1 day after Festival

09-14-2011 08:34 BJT Special Report:2011 Mid-Autumn Festival |

Watch Video

Play Video

The day after Mid-Autumn Festival, moon cakes are no where near the hot item they were just days ago. Discounts and recycling have become key words of the post-festival market for the snack. But for lovers of the traditional Chinese pastry, the combination of its sweetness and a good deal means they are still flying off the shelves.

"Buy one, get one free" is the most heard and seen slogan in supermarkets around China these days. For those true moon cake lovers, it is time to enjoy more and pay less. A resident in Jiangsu said, "We bought one box of moon cakes and got two boxes for free. We only paid around 60 yuan, while the original price was 188 yuan for one box.It doesn't matter if you bought it one week ahead of the festival or today. The quality and taste are all the same. But the price is much lower."

But most intend to avoid eating too much of this calorie-rich treat, instead opting for a bite for its symbolic meaning of family reunion. Once a must-have on the festival dinner table, moon cakes quickly become an unwanted "sweet burden" once the holiday is over. Vendors feel the need to get rid of all their stock as soon as the big day is over.

A supermarket manager said, "We might have a lot of moon cakes left unsold after the festival. The producers will discuss with us promotion measures to clear their storage at this point of time."

But unsold cakes remain an issue. According to the latest food safety regulations in China, the shelf life for moon cakes has been shortened to 20 days to discourage the usage of preservatives. Usually two or three days after the Mid-Autumn Day, unsold moon cakes past their expiry date will be returned to the manufacturers to be destroyed or to be recycled into forage use.

But sweet memories brought on by moon cakes and the holiday should not expire so quickly.In Beijing, nearly 200 young office workers follow tradition by making their very own moon cakes. For them, experiencing together rather than eating alone is a way to make the sweetness last longer.

A Beijing resident said, " "Do it yourself" is not the key purpose. I think it is all about cherishing the tradition and being creative. "

Pumpkin, nuts, pineapple, all sorts of moon cake ingredients are laid out on tables where computers usually sit. Fingers that are usually tapping away at keyboards are now busy with flour and cake moulds. Compared with the mass-produced moon cakes, the DIY experience that combines the traditional with the trendy is what really counts for China's younger generation.



Editor:Zhang Dan |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program