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Sub-anchor: International recognition of Chinese movies

01-11-2012 08:20 BJT

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For more on the Chinese movie industry in 2011, we are joined by reporter Li Kefu at the studio.

Q1: A great year for the movie industry in China. Can you tell us more about the performance of Chinese domestic movies?

A1: Simply put, very good. Last year, China produced nearly 800 movies, with box-office profits reaching more than 7 billion yuan, over half of the box-office profits in China of 2011. But that is generated by a large number of movies. Usually, a single Chinese film can’t keep up with a Hollywood blockbuster. Transformers 3 swept up over 1 billion yuan, followed by Kungfu Panda, with 600 million yuan. But some low-budget Chinese movies made big bucks as well. For example, Chinese movie "Love is Not Blind" generated 350 million yuan with a budget of less than 9 million yuan.

Q2: So Chinese movies are doing well in the domestic market, how about internationally?

A2: Well, in 2011, Chinese movie revenue overseas reached 2 billion Yuan. A slight decrease compared with 2010. The 2 billion was generated by 55 movies in 22 countries and regions. But Chinese movies gained recognition at 18 movie festivals globally, walking away with 82 awards. The country’s movie industry still has a long way to go to compete with Hollywood in the international film area. Experts say although cultural difference plays a big role here, Chinese movies need to improve their marketing strategies.

 

Editor:Zhang Dan |Source: CNTV.CN

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