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Studio interview: China calls for more reforms in culture industry

03-04-2014 21:59 BJT Special Report: 2014 NPC & CPPCC Sessions |

Now for more insights, joining us in the studio are Teng Jimeng, Associate Professor from Beijing Foreign Studies University and Han Hua, Media and Communication Consultant.

Q1. Critics of China like to claim despite its economic success, the country has no “big ideas” to offer. While Chinese culture is popular worldwide, as demonstrated by growing number of Confucius Institutes, why are our core values seldom recognized? Why is Chinese Soft power such a hard sell?

Q2. China has a very fast-growing market, yet we are doing poorly in our “branding” strategy, and losing the war in creativity. How do you propose we change the picture?

Q3. In 2012, China overtook Japan to become the second-largest film market after the US. China’s box office revenues hit 21.77 billion Yuan last year, a 27.5% increase from 2012’s 17.07 billion yuan. What does the rapidly climbing box office tell about Chinese films?

Q4. American influence in China’s film business is nothing new. Everything we learned, we learned from Hollywood. Yet the differences are more obvious than the similarities. Even costly Chinese movies often look amateurish. What do you make of the differences between China and the US?

Q5. Hollywood is trying to push in. Now 34 films are allowed to be shown in China each year based on an agreement struck between the two countries last February. A handful of films are specially adapted for the Chinese market, like the “Iron Man 3”. How should China respond to the so-called “Hollywood invasion”?

Q6. Critics are saying censorship is a big reason why more Chinese artists and movie directors can’t seem to break through to international and critical acclaim. Is this a fair assessment?

Q7. During British Prime Minister David Cameron’s visit to China last December, he announced that Britain and China had reached a co-production treaty. Is co-production the best way forward for Chinese cinema or will it change the character of Chinese films to make them more attractive to overseas audiences?

Q8. It’s reported that most Chinese movies lose money, and only around a quarter make into cinemas, whose profits are squeezed by piracy. But according to a report by the British Film Institute, many films in Hollywood and elsewhere are unprofitable these days. Only 7% of British films turn a profit. How do you look at the prospect of this industry?

Q9. Chinese government is ambitious about fostering the film industry, calling for further reforms in the cultural industry and aiming to extend its cultural influence internationally. South Korea, historically worried more about fending off cultural domination by China and Japan than spreading its own culture abroad, is emerging as the pop culture leader of Asia. Can China learn any lessons from our Asian neighbor to promote Chinese culture to the outside world?

Editor:James |Source: CCTV.com

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