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Cui Jian leads concert celebrates WWF Honor Day

06-08-2010 08:48 BJT Special Report: Shanghai World Expo 2010 |

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The World Wide Fund for Nature celebrated Honor Day with a concert in Shanghai on Saturday. Performers called on the audience to take up the message and help protect the earth.

Since its establishment in 1961, the WWF has gained a worldwide reputation for its commitment to environmental protection. At the concert, bands and singers were there not only to perform, but most importantly to promote the idea of living a low-carbon life.

When Chinese rock pioneer Cui Jian and his band hit the stage, a short film called "Earth Hour" was played on the big screen. As the stage-lights gradually faded out, the audience was deeply moved. By using renewable resources, reducing lighting, and neutralizing its carbon emissions through purchasing Carbon Sinks, this concert truly echoed its theme.

Chinese rock pioneer Cui Jian performs for the concert.
Chinese rock pioneer Cui Jian performs for the concert.

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