- CNTV English - CCTV News

Music festivals strive to strike balance

07-21-2010 09:01 BJT

Watch Video

Play Video

How to strike a balance between commercial benefits and artistic standards is a key issue. Musicians are pondering that question now as they take part in an international music festival in the eastern Chinese city of Suzhou.

The three-day pop event over the weekend brought together entertainers from Western countries as well as big names in mando pop.

Many famous European bands have descended on the stage including Sinead O'Connor from Ireland, Simple Plan from Canada, Thirteen Senses from the UK, and The Nelson Brothers from the US.

A batch of Asian bands have also come to thrill the audience, including FACT and Ladys X from Japan, CLON from South Korea as well as rock bands from the Chinese mainland, Hong Kong, and Taiwan.

The Nelson Brothers from the US
The Nelson Brothers from the US

In recent years, a flurry of music festivals targeted at different audiences were held in China every year. They built a platform for a new generation of singers to get much-needed exposure. For international acts, it provides easy access to break into the Chinese market.

Yuguo Band said, "Music festivals offer opportunities for our new bands to expand their popularity. This is a really good platform that allows musicians to communicate with the audience and learn from other bands. This gives an impetus for our future development."

But for the industry insiders, a successful music festival requires a much higher standard.

Yu Hui, chief coordinator of Suzhou Int'l Music Festival, said, "To stage a successful event, I think you have to accomplish four things. Number one, you must have good quality music. Number two, you must invite good quality artists. Number three, conduct a good marketing campaign, and number four, satisfy your audience."

The organizers are often confronted with a dilemma - whether to cater to popular tastes in order to guarantee financial success, or to stick to individuality and high artistic levels. There's still a long way to go before they figure out that magic formula.


Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program