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Interactive dream cube pavilion inspires Shanghai

08-23-2010 09:13 BJT Special Report:Shanghai World Expo 2010 |

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Another symbol found in traditional Chinese philosophy is the butterfly, used to signify transformation.

Now, the story "In Dream with the Butterflies" is the inspiration behind the design of The Shanghai Corporate Pavilion.

The unique building provides visitors with a highly interactive voyage that combines stunning visual and audio effects.

As soon as visitors embark on the Road to Shanghai via the escalator, they will first come to an area densely covered with interactive reeds made of optical fibers.

Next,visitors come to the simulated Shikumen display, which highlights some nostalgic features of Shanghai. This section has a series of "open" windows through which visitors can see priceless photographs of historic Shanghai.

"Baby, this is where grandpa and grandma used to live, and where Shanghai's modern buildings emerged from."

The story "In Dream with the Butterflies" is the inspiration behind the design of The Shanghai Corporate Pavilion. 
The story "In Dream with the Butterflies" is the inspiration behind the design of The
Shanghai Corporate Pavilion. 

Ultimately, visitors arrive at the core experience area of Dream Cube: the 360-degree theater where they will watch a world-class 8-minute film made with 360-degree shooting techniques. The simulated lightening, rain, and sunrise is so real that visitors feel they are actually outdoors. "Professor Butterfly", played by Xu Jinglei, an acclaimed Chinese actress and director, guides the audience through the dreamlike experience.

"Let's see how your involvement makes a difference. Would you clap your hands? Come on! The pavilion will become more beautiful! Now you see the wonder of working together!"

The story of "In Dream with the Butterflies" depicts the encounter of Zhuang Zhou, an ancient Chinese philosopher who thought himself to become a butterfly during sleep. While The Dream Cube pavilion gives visitors an equally magic encounter, it also makes visitors realize that personal efforts count in making cities better.

Editor:Liu Fang |Source:

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