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China TV & film get exposed

08-27-2010 08:50 BJT

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The best of Chinese television and cinema are being showcased this week at the International Film and TV Programs Exhibition.

The three-day event, which opens Thursday at the Exhibition Center in Beijing, pulls in broadcasters, TV production companies, and buyers from all over China and around the world.

The entire setting speaks to the exhibition's growing reputation. Now in its 8th year, the event has become the largest of its kind in Asia, covering a total exhibition area of 22-thousand square meters this time.

The occasion this year will draw together nearly one thousand media organizations, and film and TV groups, including China Central Television, Shanghai Media Group, and the publicly listed Huayi Brothers.

The best of Chinese television and cinema are being showcased this week at the International Film and TV Programs Exhibition. 
The best of Chinese television and cinema are being showcased this week at the 
International Film and TV Programs Exhibition. 

Scores of new TV dramas will get their first exposure at the exhibition.

Meng Qingfan, production dept., Talent Int'l Media Co., LTD., said, "The 38-episode TV series 'The Non-stop Radio Wave', produced by our company, will hit the airwaves on CCTV-1 starting next Tuesday. It is based on the movie of the same name made decades ago. It took us great efforts to enrich the storyline, while maintaining the essence of the original work."

Gao Mantang, playwright, said, "It took me six years to finish my trilogy focusing on China's workers, peasants and merchants. Now the first installment is about to air on CCTV. And the second and the third sequels are shooting currently. They embrace the mainstream social themes of lauding the virtues of the common people in China who overcome obstacles to reach their goals."

One area at the exhibition promotes the export of China-made programs. There, over seventy Chinese productions for both big and small screens are being introduced to spectators. They cover a wide range of genres, including TV dramas, commercials, documentaries, art house flicks, and animations.

Also present at the exhibition are foreign media corporations that are seeking a share of the vast Chinese market.

With the advent of the increasing participation of digital media in the film and TV production market, the exhibition also features a symposium inviting representatives from video-sharing websites and major net portals in China and South Korea for the discussion of copyright issues.

The exhibition serves as an influential platform to stimulate competition and communication for practitioners in the film and TV industry. And it effectively promotes China-made programs as they push to reach a global market and establish a wider sales network around the world.

Editor:Liu Fang |Source: CNTV.CN

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