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Expo stage for printing

10-23-2010 09:34 BJT Special Report:Shanghai World Expo 2010 |

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About one thousand years ago, China's invention of paper and woodblock printing produced the world's first printing culture.

Today, the e-world comprises a larger share of global communication, leaving some to wonder what the future of printing will be. Some Chinese insiders at the Shanghai World Expo think they have the answer.

Books won't only be for reading in the near future, but they will also be heard, smelled, or even tasted.

Lu Jingren, Professor, Tsinghua University, said, "We want to expand the charm of paper through reading, touching, smelling, hearing, and tasting. Future printing will provide quality through many details. It will depend more on high tech features to show paper's aesthetic advantage."

Professor Lu Jingren is one of the chief designers of the official prints of the 2010 Shanghai World Expo. Lu says China's capacity of providing high qualified printing publications has won some international applause.

Tailored specifically for the Expo, Shanghai Commercial Press has produced publications with over 50 varieties in more than 1,000 volumes. They cover a wide array from tour guides and official keep-sake books, to maps, just to name a few.

Editor:Zhang Pengfei |Source: CNTV.CN

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