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A Welsh artist has designed a range of eco-clothing that is not only creating a buzz in the fashion world, but is also very attractive to bees and butterflies.
Pollinating insects are in decline across the globe. The destruction of their natural habitats combined with the effects of climate change has led to their numbers dwindling at an alarming rate.
As people search for ways to reverse this trend, one fashion designer is doing his part.
These aren't the famous catwalks of Milan or Paris, but the National Botanic Garden in Carmarthenshire in South Wales - the perfect place to exhibit a new fashion line with an ecological twist.
These dresses have been designed to catch the eye of discerning fashionistas, but also to attract pollinating insects.
To raise awareness of the plight of pollinating insects, Dr Karen Ingham from South Wales has come up with a limited edition collection of surface pattern designs and clothing.
Karen Ingham, artist, said, "Each one of these dresses contains a lot of science within it, a lot of inter disciplinary relationships across art, science and technology. And each one tells a very important story in this much larger narrative of what's happening worldwide in terms of plants and pollinators."
The decline in pollinating insects has an enormous knock-on effect for plants across the world, which depend on pollinators to help them reproduce.
Ingham takes photos of plants and flowers and their pollen grains are digitally enhanced to replicate how insects see them. These pictures form the basis of her designs.
The process does not stop there. Ingham has joined forces with a team of Welsh scientists to help realize her artistic inspiration.
|A Welsh artist has designed a range of eco-clothing that is not only creating a|
buzz in the fashion world, but is also very attractive to bees and butterflies.
She explains how the printed fabric works.
Karen Ingham said, "They have a cryogenic chamber which will freeze dry the pollen grain so you get this beautifully preserved, crystalline structure. So you get these extraordinary, really beautiful designs, natural designs if you like."
At her studio Ingham finalizes her designs, which include garments for all occasions.
When they were tested at an art and ecology event held in New Zealand at the start of 2011, Ingham's dresses proved popular with the insects there.
Ingham is currently designing a new fashion line, which can be worn by men and women.
Ten percent of the profits made from the sale of these clothes will go to organizations tackling the decline of pollinating insects.